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Yes No. In contrast to a landing page , your About Us page is the ideal place to accommodate a number of objectives: Communicate the story of your business and why you started it.

Describe the customers or the cause that your business serves. Explain your business model or how your products are made. Put a face to your business, featuring the founders or the people on your team.

Incorporate persuasive content e. Get the free reading list. Get our Copywriting Tactics reading list delivered right to your inbox.

Almost there: please enter your email below to gain instant access. Email address Get updates. Thanks for subscribing. Introduce the problem: Describe the problem that called you the main character to act.

Rise to the challenge: Explain how you set out to find a solution i. I, We will help build a more personal connection with your audience.

Join , entrepreneurs who already have a head start. The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming.

But that text alone would have been a bit, well, average. Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand.

And it states the purpose of the products -- to help customers from waking up with the admittedly adorable wrinkly face you see when you visit Bulldog's website.

Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page.

It primes visitors for a story in a way that makes them immediately feel something. That's how you create memorable, lovable marketing.

One minute of video is worth 1. James McQuivey. But what about audio and visual, too, all combined with a really cool story?

Well, that's one way to tell your story in an engaging way -- through multimedia. Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music.

It's not a band -- it's a crew. It's an unconventional concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.

As you scroll down, users are treated to even more interaction with the crew's tracks and music videos.

That makes sense, because it gives visitors an instant sample of Doomtree's product. What's more, the entire "About Us" page is responsive, including the video.

That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop.

Bold Xchange's About Us page starts with a story of the co-founder's initial inspiration for starting the company: "That summer, the two opened up to friends and family about doing what feels right despite obstacles that tell you to do otherwise.

The About Us page continues in story-format and is separated into three sections: "be bold", "stay bold", and "share bold".

Along with a moving origin story, the page has a sleek design, with a red-and-black color scheme and authentic images to support each of the three sections.

What I like best about this About Us page is that it doesn't focus on what the company sells — instead, it uses the space to showcase the company's ultimate mission.

When creating your own About Us page, consider how you might draw visitors in with an inspiring message upfront. Ceros' About Us page is interactive and engaging.

As you scroll, the text slowly moves up the page, with bold — and humorous — statistics, like "4 beers on tap". Additionally, Ceros' uses images of their impressive, unique office space to further personalize the page.

Best of all, Ceros' keeps the text on the page short-and-sweet, with powerful statements like "We exist to unlock creativity".

The Culture section further demonstrates Ceros' playful brand voice, with core values like "We wear our chicken suits". Rarely have I seen a more powerful opening statement than the one Marketive uses in their About Us page: "Got a solid product?

We tell your target audience that you exist. Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is simply fun to scroll through.

Plus, I appreciated Marketive's layout — starting with what they do, moving into which types of industries they help, and ending with the company's earlier milestones.

The interactive milestone calendar at the bottom is especially impressive. It authentically represents some humble beginnings including two unsuccessful startups that inspired present-day Marketive , and features a fun scroll element that highlights various dates throughout the calendar.

Start-to-finish, Sweet Loren's About Us page is playful, engaging, and colorful. The page starts with a second video, and even incorporates cookie dough-scooping gifs.

As you scroll, you'll move through some of Sweet Loren's impressive values, including inclusivity and refusing to compromise.

Best of all, Sweet Loren's yummy products are last on the page, ensuring you're fully primed to purchase only after learning about Sweet Loren's mission and differentiating factor: creating non-GMO, gluten-free, plant-based, and delicious cookie dough.

TalEx has an interesting origin story , in which two women left a major recruiting firm to build their own and ended up landing AOL as a major client of theirs — which was previously their old employers' client.

SkinnyDipped's About Us page features a few sweet, polaroid images of the employees including three of the co-founders as young children , and a moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business.

Their About Us page is well-written and inspiring — for instance, they write, "We decided to start a business … That it would be centered around food was obvious.

For us—family, friends, food and love are all tangled up. I'll admit — there aren't many About Us pages with cuter introductions than that.

The page effectively includes all the information you'd need on the company to make an informed purchasing decision — including how the founder came up with the idea, her personal ties to her vision, the science behind her probiotics, and even an opportunity to find local stores that carry LoveBug probiotics.

Plus, while the products are science-backed, the About Us page doesn't confuse visitors with difficult-to-understand facts: instead, the page is simple, straightforward, and helpful.

Sometimes, simpler is better — as is the case with Brown and Coconut's About Us page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown and Coconut.

Plus, the opening sentence is incredibly relatable and draws the reader in: "After years of suffering from severe acne and frustrated by the lack of effectiveness and further damage they experienced with popular skin care products, Brown and Coconut founders and sisters, Letisha and Zeena Brown embarked on a journey to heal their skin from the inside out.

What I liked best about this About Us page is the simple, no-fuss language they used to describe their business.

Plus, rather than ending with a CTA directing visitors to their products, the co-founders instead choose to include a CTA to follow their business on Instagram, promoting a likely more effective, long-term lead generation strategy that starts with brand awareness.

Kuno Creative's About Us page effectively focuses on what makes the company different: its people. While the first paragraph describes the origin of the digital marketing agency, the majority of the page is taken up by black-and-white shots of all its employees along with descriptions of each member, like a modern day yearbook.

Plus, the page looks sleek and clean, with plenty of white space and large blue lettering to draw attention without overwhelming visitors.

If you're unsure what you want to include in your About Us page, consider taking note of how Kuno Creative focuses on its people , rather than its product, in the About Us page — a great way to humanize your brand.

It's tough to establish one all-encompassing template for your "About Us" page -- there are just so many ways you can go about telling your company story.

But, per the real "About Us" pages we've just highlighted, there are some steps you should keep in mind when getting started.

Here are five steps to writing an "About Us" page based on some of the things that impressed us about the examples above.

Your "About Us" page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front.

What are you here to do? Why should your website visitors care? You might not have a long history of changes and growth your company has endured yet , but it's a nice touch to talk about where you came from in your "About Us" page.

So, isolate the milestones prior your company's founding, and use them to give readers some backstory on your current venture.

Even if you're a young company, there's no shame in admitting your business strategy -- or even personal way of thinking -- has changed since you began.

In fact, in about pages, these evolutions can improve the story you tell to website visitors. About pages are perfect spaces to talk about where you started, how you've grown, and the ideals that have helped your organization mature.

Use these moments to further your company story and show people that you're always ready to change and adapt to the needs of your industry.

Every good company was founded on an idea -- something the current marketplace might not yet offer.

What was your idea? Use this "Aha! What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today?

As much as you want as many eyeballs on your "About Us" page as possible, you won't do business with every single one of them. That's why it's crucial that you identify and mention your core customer.

Who should care you exist? Which eyeballs are you here to serve? As you're explaining who you serve, make it clear what it is you're offering.

Too often companies generalize their product or service in the language of their website, making it hard to understand what it is the customer is actually paying for.

They're afraid literal explanations of their products aren't interesting enough, or will sound unappealing in writing.

And that's a fair concern. However, by investing just a sentence or two into telling your potential customers exactly what they'll receive can keep them on your website for longer and interested in learning more.

Got some loyal customers in your portfolio? Use your about page to let the world know who already trusts and benefits from your work. Even if you don't yet have case studies to expand on the problems you've helped buyers solve, it's in your interest to briefly mention who you've done this for.

And your about page is the perfect platform for it. Customers want to be treated like human beings. For that to happen, they need to feel that they're being treated by human beings.

When finishing your "About Us" page, describe who you are as a person or a team, and what your personal values are.

What's your company culture like? What bigger picture in life drives your business? If you scroll down, you can access all their accomplishments on the road toward better social change.

The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee.

By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few. Scroll down to see their work in videos and use the pictures at the bottom to access their Instagram page.

Meet Bulldog Skincare, the company that aims to make skincare options dedicated to men readily available. This quickly becomes your guide to finding the products that will help you look and feel your best.

As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values.

The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating. So that you can understand what the company values from a first browse: percent in-house products.

Their certificate for ecologic distinction attests to their commitment to environmental best practices.

With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher.

Each member is portrayed with a short description and an almost full-body shot, complete with their social media accounts.

Boasting big, bold elements and sharp colors, this page excels at making a great first impression. The simple act of pushing a key or moving the mouse reveals a key piece of info about the brand.